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In the second half of 2024 the California walnut industry will participate in the important leading trade fairs to reach its core target groups with messages about the power nut from the US sunshine state.
In August a new marketing campaign on the theme of California Summer shows its audience that walnuts are the perfect summer ingredient.
On Walnut Day on May 17, a large-scale restaurant promotion with Germany's top tarte flambée restaurant chain Le Feu produced impressive results. A menu special with four walnut tarte flambées achieved more than 200,000 contacts.
The California walnut industry developed a new guide for handling and storage. Compact product knowledge on the quality and shelf life of California walnuts.
Impressive results were achieved by effective marketing campaigns in the first quarter. The POS campaign "Healthy breakfast with California walnuts" at #1 Dutch retailer Albert Heijn led to a significant increase in sales.
Walnut Day has been marked on May 17 for more than 60 years. Therefore, during the month of May we will celebrate California walnuts on several channels like social media, online and in the gastronomy sector.
Ideal weather conditions have contributed significantly to the outstanding quality and bright color of this year's crop.
The spotlight was on "Plant-based innovation with California walnuts" at the Innovation Day, where the California walnut industry welcomed industry experts to the Food Harbour Hamburg.
Walnuts are at the top of the Whole Foods trend list for 2024.
All good things come in threes – this motto held true once again for the global “Power of 3” campaign in spring, which used numerous PR, advertising, and promotional activities to bring California walnuts to consumers’ attention and thus ...
